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A house converted into a tap house in Ashland, Oregon. Tables with blue umbrellas are set up outside.

Battered by pandemic, Ashland reimagines its tourism economy

While patrons of the Oregon Shakespeare Festival stayed away during the pandemic, others tourists came to Ashland, once the first waves of the public health crisis receded. Many went mountain biking or on wine tours, or were simply passing through on their way to somewhere else.









Bend’s booming tourism industry hits labor shortage snag

Outdoor outfitters, hotels and restaurants across Bend are struggling to find and retain employees in a region heavily reliant on tourism to fund its local economy. This means a reduction in services and potentially longer wait times for consumers.

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