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Salem entrepreneurs test the limits of the Northwest’s passion for women’s sports

Women’s sports have long faced a lack of media coverage and discrimination. But sports marketing experts say the fan base is growing — and fans are willing to pay to support women’s sports leagues. To serve this increasing fan base, business owners in Portland and Seattle garnered national attention when they opened sports bars centered on women’s sports. Now, four Oregon entrepreneurs are trying the concept outside of a major city — so far, with mixed results.

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