Campaigns and outside groups are making a final push to turn out election-weary Georgians whose votes will determine control of the U.S. Senate, from a crush of text messages and television ads to dueling visits from President-elect Joe Biden and outgoing President Donald Trump.

An Election Defender volunteer directs voters to an area where they can get free hand sanitizer and masks, during early voting for the Senate runoff election, at a recreation center Thursday, Dec. 17, 2020, in Powder Springs, Ga.
Todd Kirkland / AP
More than 2.5 million people — about half the turnout of last month’s presidential election — had already cast their ballots early, in person or by absentee ballot, by Wednesday morning.
With margins in the Jan. 5 runoffs expected to be tight, the campaigns for Republican U.S. Sens. David Perdue and Kelly Loeffler and Democratic challengers Jon Ossoff and Raphael Warnock are all focused on mobilizing voters.

In this Nov. 13, 2020, file photo Republican candidate for U.S. Senate Sen. Kelly Loeffler speaks at a campaign rally in Cumming, Ga. Loeffler’s tight embrace of President Donald Trump and the far right while fighting to hold on to her U.S. Senate seat is not exactly what allies of Georgia Gov. Brian Kemp envisioned when he appointed her to the position in 2019.
Brynn Anderson / AP
That means everything from individual voter contacts urging early voting, which ends Thursday, to last-minute campaign stops from national headliners trying to boost Election Day turnout. The Democrats' campaigns announced Wednesday that Biden would campaign Monday in Atlanta with Ossoff and Warnock. Trump already had announced plans to rally Monday evening, just hours before polls open, with the Republican senators in the north Georgia town of Dalton. Vice President-elect Kamala Harris, meanwhile, will come to Savannah on Sunday.
“We want to run through the tape. We don’t want to leave anything for granted," said Jessica Anderson, executive director of Heritage Action, a grassroots conservative organization that has volunteers and staffers knocking on doors, making phone calls and sending text messages.

President-elect Joe Biden waves to supporters after speaking at a drive-in rally for Georgia Democratic candidates for U.S. Senate Raphael Warnock and Jon Ossoff, Tuesday, Dec. 15, 2020, in Atlanta.
Patrick Semansky / AP
Roshan Mody is the co-founder of Plus1Vote, which focuses on getting young people out to vote on climate change, social justice and voting rights. He told progressive activists Monday during an online briefing that it’s going to come down to turnout.
“All the signs are good,” he said of Democrats' chances. “But a blowout is less likely than us kind of going over the edge by 10-20,000 votes.”
In the nearly two months since the general election in November, Georgians have been inundated by radio and television advertisements, mailings, calls, text messages and even hand-written notes from out-of-state residents urging them to vote.

A voter displays his voter sticker during early voting for the Senate runoff election at Ron Anderson Recreation Center, Thursday, Dec. 17, 2020, in Powder Springs, Ga.
Todd Kirkland / AP
Runoff elections historically draw a much lower turnout than general elections, and in Georgia they have favored Republican candidates in the last decade or so. But in this unique election — with national attention, money pouring in and control of the Senate at stake — the normal rules don't seem to apply.
Rather than dropping dramatically, early voting for the runoff is only about 20% lower than the early turnout at the same point before the general election, though missed days over Christmas make a direct comparison difficult. Experts who track early voting data say the high turnout, particularly among African American voters, and the continued engagement of younger voters is a good sign for the Democrats.
“These are the numbers that the Democrats need in order to be able to win the election," said Michael McDonald, a University of Florida professor who tracks vote counts for the U.S. Elections Project. “It doesn’t mean that they are going to win. It’s just the numbers they would want to see if they are going to win.”
But McDonald and others are quick to say that the election results are likely to be very close, and there's too much uncertainty to draw sweeping conclusions from the early voting data.

In this Nov. 15, 2020, file photo Raphael Warnock, a Democratic candidate for the U.S. Senate, speaks during a campaign rally in Marietta, Ga. As the head of the Atlanta church where Martin Luther King Jr. preached, Warnock has not shied away from impassioned sermons and forceful advocacy on behalf of the poor and disadvantaged. The 51-year-old now wants to take that progressive platform to the U.S. Senate. He is running to unseat one of Georgia's Republican senators, Kelly Loeffler, in the Jan. 5 race.
Brynn Anderson / AP
While early voting trends so far seem to favor Democrats, Republicans typically have higher Election Day turnout and they could also make gains in the final days of early in-person or absentee voting, McDonald said. There are also wildcard factors like the weather — though the current Election Day forecast is mild and dry across the state.
In-person early voting ends statewide Thursday, though some counties observe New Year's Eve as a holiday so Wednesday will be their last day. Absentee ballots can be returned by mail or in drop boxes to be counted as long as they're received by 7 p.m. on Election Day.
Perdue and Loeffler both failed to win a majority of votes in the general election last month, forcing the runoffs.

President Donald Trump speaks during a campaign rally for Senate Republican candidates, Sen. Kelly Loeffler, R-Ga., and Sen. David Perdue, R-Ga., at Valdosta Regional Airport, Saturday, Dec. 5, 2020, in Valdosta, Ga.
Evan Vucci / AP
After a bitter fight during the general election between Loeffler and third-place finisher GOP U.S. Rep. Doug Collins, Republicans need to focus on making sure Collins voters now support Loeffler, Emory University political science professor Bernard Fraga said. They also need to stress the importance of voting despite repeated baseless claims from Trump and his allies that the presidential election was rigged and marred by fraud.
“Republicans can’t afford to throw away any votes,” Fraga said. "I think this just adds to the pressure on Trump to make a very forceful push to his supporters regarding the importance of this election and the importance of their participation in this election.”
The president already held a rally earlier this month in Valdosta, in south Georgia. Vice President Mike Pence and other high-profile Republicans have also traveled to Georgia.

Vice President Mike Pence, left, and Sen. David Perdue, R-Ga., right, leave after a "Save the Majority" rally on Thursday, Dec. 10, 2020, in Augusta, Ga.
John Bazemore / AP
In the final days before the election, Democrats need to work on turning out Latino and Asian American voters, Fraga said. Participation by both groups surged in the general election, but they are less consistent voters and will need extra mobilization to turn out, he said. A continued focus on younger voters is also critical.
“It looks a lot better for Democrats now than anyone would have predicted based on the historical record," Fraga said. “I think the question is whether it’s enough and the next few days are going to be key for seeing whether the group-level differences in turnout are suggestive of a pattern that favors Democrats.”

Democratic nominee for U.S. Senate from Georgia Jon Ossoff speaks after voting early in Atlanta on Tuesday, Dec. 22, 2020. For the second time in three years, Jon Ossoff is campaigning in overtime. The question is whether the 33-year-old Democrat can deliver a win in a crucial Jan. 5 runoff with Republican Sen. David Perdue.
John Bazemore / AP
So far, very few of the runoff voters are people who didn’t vote in general election, Fraga said.
“If we assume that very few people are changing their minds about which party they’re going to vote for in the runoff, then much of the electoral landscape has already been baked in in Georgia and it’s really a story about turnout instead of changing people’s minds,” he said.