While tourism is booming, many Oregon Coast residents struggle to stay housed

By Rebecca Hansen-White (KLCC)
Sept. 1, 2024 1 p.m.

As Oregon Coast communities are increasingly dominated by tourism, many long-term residents are struggling with housing instability, and homelessness.

A row of vacation rentals looking out on Yaquina Bay in Newport, Ore., on July 31, 2024. The area has seen an increase in tourism and second-home ownership in recent years. Many locals say they are struggling to afford the cost of housing.

A row of vacation rentals looking out on Yaquina Bay in Newport, Ore., on July 31, 2024. The area has seen an increase in tourism and second-home ownership in recent years. Many locals say they are struggling to afford the cost of housing.

Rebecca Hansen-White / KLCC

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Over the last 20 years, Marti Johnson has lived in a few small Oregon Coast towns, but she’s always considered Newport home.

“Coming up here, especially the sign that Newport has that (says) ‘the friendliest?’” she said. “I’ve never met more friendly people in my life.”

Johnson said her teenage son has been in the same school system his entire life, an experience she never had growing up. He’s had opportunities to play sports and be surrounded by a circle of family and friends.

Johnson is an EMT and first aid instructor. She said despite working more and spending less, it gets harder for them to stay housed every year.

“We’ve been so close so many times,” she said. “I’ve had to borrow money from family members I still owe, I’ve had to sell things that were family heirlooms. (such as) my grandpa’s coin collection that he passed down to me. Things I didn’t want to do, I’ve done, to just try and make sure that we had another month.”

Johnson said in the past she’s had to scramble to find housing after previous landlords sold the home she was living in, or raised the rent higher than she could possibly pay.

“Working 40 hours, picking up every extra shift, working overtime, it still doesn’t cut it,” she said. “The struggle is real.”

Related: Vacation rentals are exacerbating the housing crisis on the Oregon Coast

She said if that happens again, her family may end up on a friend’s couch, or be forced to leave the Oregon Coast altogether.

While tourism has rebounded since the COVID-19 pandemic, many Oregon Coast residents are still struggling.

According to the Lincoln County School District, roughly 15% of their students are experiencing severe housing instability or homelessness. That’s almost four times higher than the state average for school districts.

Karen Rockwell, the executive director of the Lincoln County Housing Authority, said housing instability is rapidly becoming the norm for many on the Oregon Coast — including teachers, healthcare and service workers.

“They are unable to find decent places to live at all, and there are no subsidies for them,” she said.

Related: Oregon lawmakers send money for housing projects down the drain — literally

Some employers, like the City of Newport, have rented apartments for new workers while they search for housing. Others, like Oregon State University, have resorted to building their own accommodations for students and researchers at the Hatfield Marine Science Center.

A housing bottleneck

Those who work for smaller employers are often on their own to find a place to live, often choosing between a long commute or the handful of rentals in their price range.

Rockwell said the shortage of workforce and affordable housing has had a cascading effect that’s made it very challenging to respond to homelessness, addiction or mental illness.

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She said most housing organizations hope to move people along the housing continuum: from the street into subsidized housing, and then market rate housing once they are stabilized. Rockwell said the Oregon Coast’s housing ladder is bottlenecked.

“In our situation, because our vacancy rates are so low and our housing accessibility is so limited,” she said, “we really don’t have the ability for people to move out of subsidized housing into market rate housing because there isn’t enough market rate housing to begin with.”

Rockwell said the wait list for a subsidized apartment in Lincoln County is two years — despite several new affordable housing projects opening recently.

Related: Newport and Ashland’s 8-year housing production plans get state approval

The waitlist for those who opt for a housing voucher instead of renting directly from the housing authority is significantly shorter, but only 50% of recipients find a place to live before it expires.

Freddy Saxton, a long-time Oregon Coast real estate agent and former homebuilder, said construction in the area has always been a little more expensive than other communities, in part because there’s a finite supply of buildable land.

“Most vacant lands that are in city limits nowadays are steep, maybe not the best geology,” he said. “Maybe they’re in the tsunami zone, (or on the) side of a hill. It’s just a whole lot more expensive to develop those types of properties as opposed to, say, a nice flat piece of dirt.”

Saxton said there’s also been an increase in non-local buyers looking for a retirement or second home.

“A portion of our business is locals who are maybe selling, or maybe moving out of the area,” he said. “I would say about two-thirds of the buyers we encounter are coming from other areas, whether it’s Portland or the Bay Area or other states. There is quite an influx coming into this community, probably more so than others.”

‘Buying down the cost of building’

Lincoln County, as well as several other governments across the Oregon Coast, has tried other policies in hopes of making more housing available for their employees and residents, including regulating vacation rentals.

But Newport Planning and Community Development Director Derrick Tokos said surprisingly, vacation rentals often aren’t the most significant factor impacting housing supply.

Related: Oregon has an extreme housing shortage. Here’s what could be done

He said about 15% of the city’s total housing is seasonal — which means it’s vacant during the winter. He said the bulk of that is second homes, not vacation rentals, an issue the city doesn’t have much authority to regulate.

“Short-term rentals are an easy scapegoat for frustrations that really are larger than that,” he said.

Tokos said local governments need more options to address the housing shortage, such as being allowed to spend more hotel room taxes on affordable housing, instead of tourism promotion, or being able to collect taxes on real estate transactions.

“Work needs to be done to come up with real, meaningful funding mechanisms,” he said.

Lincoln County Commissioner Kaety Jacobson said local governments have been trying to address the shortage — winning millions in grants for new affordable housing projects.

But she said many workers are at risk of becoming homeless because they make too much money to qualify for most types of assistance.

“You have to buy down the cost of building,” she said, “but there’s no fund to really do that. So that has been a state and federal policy issue we’ve struggled with because we need to build workforce housing, it needs to be subsidized, but there’s really no clear path to that subsidy.”

Lincoln County Commissioner Claire Hall said the symptoms of increasing disparity on the Oregon Coast, workforce shortage and visible homelessness, has prompted some who might have resisted dense, or affordable housing, to reconsider.

“It has finally reached a tipping point that people who couldn’t see the problem, or didn’t want to see the problem, are now directly confronted with the problem,” Hall said.

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