Think Out Loud

Rogue Valley faring better than other Oregon wine regions amid industry-wide downturn

By Gemma DiCarlo (OPB)
Oct. 15, 2026 1 p.m.

Broadcast: Thursday, Oct. 15

Southern Oregon was the only region in the state to see more wine production in 2025 than in 2024. That’s according to the Oregon Vineyard and Winery Report released this summer.

USA Today also named the Rogue Valley the best wine region in the country in its annual poll. The recognition comes amid falling wine sales nationwide due to rising prices, changing drinking habits and other factors.

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Eric Weisinger is an owner and winemaker at Weisinger Family Winery in Ashland. Meghann Walk is the general manager of Hummingbird Estate in Central Point. They join us to talk about the rise of the Rogue Valley’s wine industry and share how their harvests are looking this year.

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