Jami Curl is the author of "Candy Is Magic: Real Ingredients, Moden Recipes." 

Jami Curl is the author of “Candy Is Magic: Real Ingredients, Moden Recipes.” 

Courtesy of the author

We kick off episode 33 examining how three notable niche businesses created their own unusual spaces in the culinary industry.

For our second course, we’ve all heard that strong branding is key to success. But each of our panel of culinary pros has gone a step further, developing a unique personal style that reflects her work. We discuss the importance of aesthetic consistency in a cutthroat field.

And for our third course, we examine society’s psychological struggle with sugar. While ‘clean eating’ dominates Instagram feeds, indulgent desserts are selling like hotcakes. We ask our sugar-expert guests what they make of the tension between the push for food purity and the popularity of sweets.

Meet our panelists: Jami Curl is the author of “Candy is Magic: Real Ingredients, Modern Recipes” and owner of Quin Candy. Michelle Lopez is the mind behind the über-successful baking and cooking blog, Hummingbird High. And returning panelist Kyra Bussanich is a four-time winner of “Cupcake Wars” on Food Network, author of the “Sweet Cravings” cookbook and owner of Kyra’s Bake Shop. Our host is Katherine Cole.

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