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Hermiston's revised community brand.
In Eastern Oregon, marketing facelifts seem to be all the rage.
Pendleton recently procured $10,000 to promote themselves as a haven for hipsters. Thirty miles away, Hermiston sidelined watermelon for a brand new logo — only to face swift community backlash.
Today we ask why these towns are rebranding, and how shifting identities are sitting with community members.
GUESTS:
- Pat Beard: Event recruiter for Travel Pendleton
- Byron Smith: Hermiston city manager
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